Building your brand from the ground up in social media can be a challenge – from deciding which platforms to use to developing great campaigns that will help get your brand’s name out there.

But what if, after all you’ve spent a long time building a brand’s presence in the digital space, you find out that their name is going to soon change?

All that work you’ve done will have to be redeveloped. You’ll have to start from scratch, which poses massive challenges.

Before jumping in, do some research. Find out whether you’ll face any naming limitations from platform to platform.

When you implement the name change, you’ll want to keep your brand consistent across all social media platforms. You must make it as easy as possible for consumers to find your page or account, regardless of what social media network they use.

Luckily, I’ve been through such a digital rebranding.

This post will provide some tips for three major social media platforms – Facebook, Twitter and LinkedIn – and how to manage your social media profiles to ensure your rebranding is successful.

1. Facebook Page Name & Username
When rebranding on Facebook, you have to change both the name of your page and your username. You also must be an admin to implement any name changes, so make sure you have the proper privileges.

For the Facebook page name, you have 73 characters to work with. But what happens if the rebranded name is already taken?

One of my clients recently changed their name from CliniSanitas to Sanitas Medical Center. We wanted people to find the page with little effort.

Unfortunately the Page name “Sanitas” was unavailable. We thought it would have been ideal because it was shorter would be easier for people to remember.

Ultimately, this turned out to be a good thing, however. Although “Sanitas” was shorter, “Sanitas Medical Center,” was more appropriate – it’s the brand name consumers would become familiar with.

Read More: 4 Vital Tips on Managing Your Social Media During a Rebranding